Sun Jun 04 2023
TheChallenge
After the COVID-19 pandemic, the number of remote workers increased dramatically, yet digital nomads continued to face significant challenges.
13.5%
EU workforce working remotely by 2021 (doubled from 2019)
2
Key pain points identified: finding workspaces and meeting peers
How might we create a solution that addresses both professional and social needs of digital nomads?
TheSolution
A mobile application that helps digital nomads find ideal workspaces and connect with like-minded professionals.
Workspace Discovery
Find ideal workspaces based on personalized preferences
Community Building
Connect with like-minded professionals in your area
Meetup Organization
Schedule and join in-person professional gatherings
Workspace Reviews
Community ratings on WiFi, noise levels, and amenities
User testing session with participants in Madrid
MyRole
As the User Researcher & UX Engineer, I led the entire user-centered design process.
User Research
Semi-structured interviews, observations, and data analysis
UX Design
User journeys, task flows, and paper prototypes
Hi-Fi Development
Android implementation and usability testing
ResearchProcess
9 Participants
Recruited at Starbucks Madrid, representing diverse digital nomad profiles
24 Questions
Semi-structured interview format exploring needs and frustrations
3 User Profiles
Students, freelancers, and corporate employees with unique needs
Lo-FiPrototyping
We developed two distinct paper prototypes to test different interaction approaches with users.
Menu-Based Prototype
Traditional form-based interface with structured navigation
Direct Manipulation Prototype
Interactive map-based interface with gesture controls
Testing Methodology
- 15 participants using "thinking aloud" method
- Metrics: task time, click count, error rate
- SUS questionnaire for satisfaction assessment
TestingResults
Direct Manipulation
78.4
SUS Score - Good Usability
Key Finding
Map-based interface resulted in 24% faster task completion on average
Hi-FiPrototype
AndroidImplementation
16 Participants
Testing with real users at Starbucks Madrid, representing all three user profiles
Metrics Collected
Task time, click count, error rate, SUS score, and UEQ results
Key Tasks
Finding ideal workspace and connecting with other digital nomads
Results&Impact
Validated Design Solution
- Final SUS score of 83.6 (excellent usability)
- UEQ showed highest ratings in efficiency and attractiveness
- 91% of participants successfully completed all tasks
- User research confirmed the need for location-based nomad community
Key UX Improvements
- Map-first interface with context-aware filters
- Quick-access community features for spontaneous meetups
- Simplified onboarding with progressive disclosure
- Improved information architecture based on card sorting
KeyLearnings
User-Centered Process
Value of systematic research-first approach with continuous validation
Data-Based Decisions
Importance of both qualitative and quantitative metrics in evaluation
Rapid Prototyping
Testing multiple concepts early saves development time and resources
Iterative Design
Validation at each stage prevents costly changes later in development
Let'sdiscussUXProcess
I'm passionate about creating products that solve real user problems through systematic research and thoughtful design. Would love to discuss my approach to UX design or answer any questions about this project.
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